Troye Sivan gets hot and horny on ‘My My My!’ – Review

troye
By Alex

Imagine a YouTuber you don’t want to punch right in the face with a great big spade. You’re thinking of Troye Sivan, the only correct answer. These days, though, it feels incorrect to dirty Sivan with the YouTuber label, given the success of his music career. He’s by no means the only YouTuber to attempt the transition from vapid, dead-behind-the-eyes webcam monkey to actual proper pop star, though he is one of very few to do so with any success.

And what success Sivan has already enjoyed, his 2015 debut Blue Neighbourhood being well received by critics and the public alike, gaining him an army of dedicated fans in the process. Now he’s back with something a little more mature, his latest single ‘My My My!’

Despite a rather camp title, ‘My My My!’ is a moody cut of slow-burning electro pop, Sivan sounding sultry and sensual over a stylish but sparse arrangement. This is Sivan at his most sexual, the long-lashed and dewy-eyed youth who famously came out via a YouTube video in 2013 (fuck, was it really that long ago?) having evolved into a confident, sex-positive young man. “I got my tongue between your teeth,” he swoons on a track that is refreshingly blatant in its homosexual desire. Sivan does not hide behind innuendo or ambiguity, proudly declaring that the object of his affection sports a buzz cut, and while this alone does not rule out the possibility of a female love interest, the decidedly homoerotic video makes Sivan’s intentions pretty clear.

‘My My My!’ is Sivan’s chrysalis moment. While Blue Neighbourhood offered hints of what kind of pop star Sivan could be, ‘My My My!’ goes a long way to making good on that promise, teasing him out of his cocoon and into bolder territory. Though it’s not especially revolutionary in its sound, the confidence with which Sivan straddles the understated arrangement, driving it towards its lowkey anthemic chorus, demonstrates his prowess as a pop star. Sivan brings the sex and the suave by the bucket load on his new single, heralding the end of Troye the boy, and signalling the rise of Sivan the man.

@alexsnorris

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