If I’m Lucky – Jason Derulo – Review

Image result for jason derulo luckyBy Alex

Have you noticed how Jason Derulo has stopped announcing his name at the beginning of every track? In the olden days, the familiar autotuned trill of “Jason Derulo!” marked the start of many a chart topper, though he has seemingly grown tired of that trope and passed it on to DJ Khaled. Perhaps it’s partly because at a time when the likes of Sean Paul, The Weeknd, Chris Brown and Drake are all making remarkably similar music to his, the name ‘Jason Derulo’ just doesn’t carry much weight.

But still, the Derulo train steams on. Here at Hey Nineteen, we’ve long harboured a soft spot for the RnB crooner, recently ranking all his singles in this extensive list. But now we’ve got a new addition thanks to Derulo’s latest release ‘If I’m Lucky’.

‘If I’m Lucky’ follows Derulo’s smash ‘Swalla’, a song that is, as we’ve pointed out before, about guzzling cum. And how to you follow a song about gargling jizz? In which direction do you go?

In Derulo’s case, he’s opted for a mid-tempo redemption track. ‘If I’m Lucky’ is a smooth, decidedly more mature song that positions him as a yearning lover boy reminiscing about the good old days. The production is typically slick, but there’s something else, something more about the track that marks it as more than standard Derulo fodder. Maybe it’s Derulo’s pining vocals, or the lonely sad-pop of the chorus, but ‘If I’m Lucky’ is a suave, convincing effort that goes some length to establishing a vague identity for Derulo, currently less an enigma and more a blank canvas.

Lyrically, ‘If I’m Lucky’ is a little sketchy, but that’s to be expected from a guy with a hit about spunk imbibing. When Derulo sings “If I’m lucky I’ll meet you, flip side of the graveyard” you begin to wonder whether Derulo is threatening some sort of terrible bloody revenge on his former lover, before realising this is actually quite a sweet sentiment about reincarnation wrapped up in cack-handed bro-ness. So while ‘If I’m Lucky’ isn’t a piece of poetry (and who would want that?), it nonetheless shows another side to the RnB lothario that makes for a surprisingly measured and endearing listen.

@alexsnorris

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